The story of Dodo

This is Dodo: unisex creations, with a strong identity and a profound narrative spirit, in which every pendant, letter and symbol brings with it a very special meaning, expressing a feeling of love, luck, friendship and freedom.

It is 1994 when Pomellato decides to expand his universe revealing a new philosophy of the jewel: a product created with a single gram of gold, particularly dedicated to young people and their desire for fashionable jewelry, precious and at the same time to wear .

The idea was born for the first time in Mauritius, a wonderful islands where the truth once lived Dodo. The story of this bizarre and adorable bird without wings, combined with the local tradition of forging necklaces-souvenirs with shells, was our inspiration. What in the beginning pushed Pomellato to draw charm that celebrated that world, reflecting the same stylistic vision and creative freedom that has always distinguished this beautiful Italian maison.

Translated by the expert hands of our artisans, Dodo's messages reached an immediate popularity, which continues to grow with their unconventional, imaginative and often ironic character. A curiosity and a success initially caused by the friendly "Talking Charms", authentic emblems of emotional and sentimental value that inspires every dodo jewel.

DOD0 bracelet

Dodo is an Italian brand from international vocation. A "Glocal" product that combines the exclusivity of local mastery with a global charm capable of dialogue with any customer and country in the world, especially thanks to its universal mantra as "Follow your dreams", "We are the lucky ones" and " TELL YOUR STORY.

It's called Dodomania. Leave free space to your imagination. You can combine and combine all the pieces together. You can play with the different components and charm to tell your personality and your style. You can get inspired by the irresistible variety of shapes, metals and sparkling stones. You can experience ever new and different mix & matches, because Dodo is a real "tailor-made" jewel.

Find out how to create yours!